Tuesday, 7 January 2014

Nvidia Uses A Crop Circle To Launch Its New Processor

The graphics technology company Nvidia has unveiled its new Tegra 5 mobile processor named the Tegra K1, which is hoped will bring a PC-gaming experience to smartphones and tablets. This replaces the Tegra 4 processor, which was released last year.
CEO for Nvidia, Jen-Hsun Huang, said at a press event at CES that the new processor, which has 192 cores, has “brought mobile computing to the same level as desktop computing”.
Tegra K1
Any device running Tegra K1 will be able to support Epic Games’ Unreal Engine 4. This means that some of the best PC and console games can now be extended to mobile devices.
As well gaming, the Tegra K1 is also designed for use in 4K TVs and cars.
Nvidia certainly caught everyone’s attention when marketing the Tegra K1. After an intriguing crop circle was discovered in Salinas, California, the company admitted that it was behind the stunt.
Nvidia Crop Circle
“We simply couldn’t think of any other way to explain that our new Tegra K1 processor, with 192 graphics cores, can do things no other technology — on this planet, at least — could,” the company said.
The company spelt out ’192′ using Braille in the centre of the crop circle.
CEO Jen-Hsuan Huang said that the circle certianly sparked a considerable amount of interest and media coverage.

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